Pay Per Click (PPC) campaigns are online advertising strategies where advertisers pay a fee each time their ad is clicked. This model is commonly used in search engine advertising, social media advertising, and other digital platforms. PPC campaigns offer businesses a targeted and measurable way to drive traffic to their websites or landing pages, as they only pay for actual clicks received.
Advertisers set a budget and bid on relevant keywords or audience criteria, and when users search or engage with content related to those keywords, their ads are displayed. By carefully optimizing ad copy, targeting specific audiences, and monitoring campaign performance, PPC campaigns can effectively generate leads, increase brand visibility, and deliver a strong return on investment (ROI).
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