Social media marketing is an important part of a digital advertisement in today’s era. For businesses, it has become quintessential to keep up with the latest social media trends. After all, it helps them gain a competitive edge and stand out from the crowd.

So, are you a business that wishes to consult a professional team for social media marketing services in New Jersey? If yes, here are the trends that the professional keep in mind:

The Imperative Role of Video content

Long-form videos have now started to lose prominence, with more consumers turning to short-term videos. Companies now intend to turn to live-streaming and engage with customers. Such videos can help a brand tell its tale and does the following:

• Demonstrating the product
• Promoting events
• Sharing other establishments’ communications and more

It makes sense to keep the videos’ length to around one minute because consumers today love short-form quality content.

Social commerce will expand

Purchasing products from social media platforms have become the norm. So, social networks have started to evolve into retail platforms with shoppable posts and storefronts. Not to forget, a whopping percentage of consumers purchase on social media.

Businesses must create a few clicks to create a perfect shopping endeavor. That may be done by focusing on popular items rather than the full storefront.

AR to become the mainstream

VR and AR can enhance visuals shared on social networks. AR gets used for photo filters to turn individuals into animals. It also gets used to show the face without applying makeup. It makes people wear virtual sunglasses or other appearances. Some AR applications use photo filters. Consumers love this idea. They want to try out the new products before purchasing them, whether they are furniture, makeup items, or spectacles.

A Comprehensive Customer Service Solution on Social Networks

Social media can be used as a customer service platform. Not to forget, customers ask many questions and queries on social media. So, to accelerate the response time, companies need to invest in the chatbot to handle the requests & create a customer service knowledge base. They can also create an FAQ section too.

Now that you have learned the trends – hire the team that offers these social media services New Jersey.